After an impressive turnout, NOVOMATIC summed up what ICE London 2023 was all about: The
better, more assisted and by far the largest edition ever. The NOVOMATIC Group is
was delighted with the success achieved at the exhibition and for winning two first prizes.
in key categories of the prestigious European Casino Awards.
Gumpoldskirchen, February 16, 2023 - In retrospect, the general consensus is unanimous: the three days of hectic and bustling business at ICE London 2023 ended too quickly.
three days of hectic and bustling business at ICE London 2023 were over all too quickly. And what a pity that NOVOMATIC's magnificent new stand had to be dismantled!
what a pity that NOVOMATIC's magnificent new booth had to be dismantled! It was the largest
largest ICE show in every sense of the word: 51,466 m2 of space, an estimated 40,000-plus visitors, and
of over 40,000 visitors and, for NOVOMATIC, the most successful gaming trade fair ever.
Visitors were amazed by the sophisticated design of the largest booth at the fair.
On this occasion, NOVOMATIC introduced a strong concept of elegance with a jet-black color scheme and excellent visibility of the different areas dedicated to the various segments.
and excellent visibility of the different areas dedicated to the various segments and markets of the industry.
and markets of the industry. Products and systems for land-based and AWP casinos, biometric casino
biometric technology casino management systems with modern access solutions and secure cash handling solutions, as well as
secure cash handling solutions, as well as sports betting and iGaming solutions and much more.
The center of the stand was reserved for one of the Group's big bets. Under the slogan
"BLACK IS BACK", NOVOMATIC announced the international launch of the new black edition ii cabinet series.
BLACK EDITION II. Coined as the successor to the highly recognized "Black Edition", it presents more flexibility in 3 versions that will make a big impression.
flexibility in 3 versions that will make people talk: BLACK EDITION II 3.27 is the smallest, followed by the extra-large BLACK EDITION II 3.27 and the extra-large BLACK EDITION II 3.27.
the extra-large BLACK EDITION II XL 3.32 and the single-screen version BLACK EDITION II 1.49J. All of them with a 1.49J.
1.49J. All of them with an exciting and sophisticated design; perfectly angled displays and a crisp game
crisp gaming presentation against the backdrop of a Black Metro finish and contrasting LED lighting.
lighting. In the central part of the casino area, the BLACK EDITION II 1.49J cabinet unveiled another of the great highlights of the
another of the show's big highlights: the game characters Candelas de los Muertos™, Señorita
Candelas de los Muertos™, Señorita Suerte and Señor Muerte games, accompanied by a dedicated photobooth
recreating the Day of the Dead in the best Mexican style. The two colorful titles are available
as individual games, as well as being part of the new NOVO LINE progressive mix linked to the NOVO LINE
CASH CONNECTION™ Edition 4 - and were also a highlight of Greentube's iGaming offering.
Greentube.
Also new at ICE was the slant top MASTER SL™ in its 2.32 and 3.32 versions. This solution comes as an innovative
as an innovative option for operators to achieve more variety in their gaming rooms.
In London, it was launched with NOVO LINE™ Interactive Editions X3 and X4, as well as NOVO LINE CASH
CONNECTION™ Editions 3 and 4. The latter includes the CASH CONNECTION™ title Charming
Lady's BOOM which on the first day of the show received a coveted award at the European Casino
Awards in the "Best Slot Game" category.
The DIAMOND X™ 1.55J was exhibited with the unique XTENSION LINK™ Volume 1 in its benchtop configuration and in its new island version including spacers and circular LED signage.
benchtop and in its new island version including spacers and LED signage in circular format. The
DIAMOND X™ 2.32 multi-screen version featured the GOLDEN LINK™ progressive mixes. Other
Other new mixes on display were MONEY PARTY™ with U.S. games popular in international markets, the multi-screen
popular in international markets, the ULTRA BOOST LINK™ multigame, Impera-Line HD™ Edition 9
Edition 9 and Series 2 of the best-selling jackpot, IMPERA LINK™, with the BLACK EDITION II cabinet.
2.32.
New products were also presented in the area dedicated to ETG with the new slant tops LOTUS
SL™ 1.27 and EXECUTIVE SL™ 1.27 and the new high-speed Multi-Roulette for the Novo Unity™ platform.
Novo Unity™ platform.
Another first place at the European Casino Awards went to casino management system
NOVOVISION™ in the "Best CMS/Software Product" category. This powerful system was right at the heart of the
at the heart of the booth where it displayed its comprehensive set of tools for efficient casino management.
casino management. The functionalities include a wide range of solutions designed for automation, detailed analysis and optimization.
automation, detailed analysis and sophisticated optimization of room performance,
taking into account all the responsibilities and requirements of today's casino operations in terms of player protection
in terms of player protection, responsible gaming and reporting. It also offers state-of-the-art biometric
modern biometric access and Player Tracking solutions for live gaming tables.
Ryszard Presch, member of the Executive Board of NOVOMATIC AG, says: "I am delighted with the resonance of the fair.
resonance of the trade fair. It shows that our development strategy in terms of hardware,
content and solutions for international markets is successful. ICE London 2023 was a fantastic start to the year.
fantastic start to the year.
Johannes Gratzl, member of the Executive Board of NOVOMATIC AG, comments: "A show as important as ICE is always a product of collaboration, and we are fully aware of this.
ICE is always a product of collaboration, and we are fully aware that the tremendous success in London is the result of the teamwork and effort of countless
that the tremendous success in London is the result of the teamwork and effort of countless departments.
departments. We would really like to say to all of them: thank you and well done."
Thomas Schmalzer, VP Global Sales and VP Product Management of NOVOMATIC AG, adds: "This year's ICE was an unprecedentedly successful show.
was an unprecedentedly successful show. From the first day it was clear that the number of visitors to our booth far exceeded that of previous years.
visitors to our booth far exceeded that of previous years. Customer feedback on our portfolio
about our portfolio were excellent, and the question we heard the most was, 'When can we have it?'
When can we have it?'"
About NOVOMATIC
The NOVOMATIC Group is one of the largest operators and technology providers in the gaming industry, employing more than 21,900 professionals worldwide. It was founded in 1980 by the entrepreneur Professor Johann F. Graf and is today has offices in more than 50 countries and exports gaming solutions and equipment developed with state-of-the-art technology to about 100 countries. The Group operates some 212,000 gaming terminals among its more than 2,000 operations and under the mode in which it operates. rent.
Through its various international subsidiaries, NOVOMATIC actively participates in all segments of the food industry. The company offers its customers and partners a diversified Omni-channel product portfolio. Its solutions include products and services for land-based operations, cash management and administration systems, online/mobile solutions and social media, sports betting solutions and a wide range of additional products and services.
