In a year full of changes and positive results, NOVOMATIC Colombia renovated its offices located in the city of Bogota and will expand its successful operation as the new point of contact for the Central American and Caribbean markets, except Puerto Rico and Bahamas.
In recent years, the land-based gaming activity in Panama and the Caribbean has developed and increased on a large scale. It is for this reason that the decision has been made to boost the brand's activity by concentrating the management of these territories in its recognized and successful Colombian subsidiary. In 2021, NOVOMATIC Colombia ranked among the top three land-based casino providers most chosen by Colombian operators; and according to reports from Coljuegos, it has 12% of the total number of machines in Colombia, a percentage that places it in a comfortable second place at the national level.
Max Bauer, VP Latam & Caribbean of NOVOMATIC, said: "The NOVOMATIC team is deeply committed to providing the highest level of service to its customers and therefore took the decision to boost its commercial activity in Central America and the Caribbean by adding the excellent management of the Colombian team".
NOVOMATIC Colombia has recently deepened its efforts to consolidate a solid corporate strategy that benefits its customers, adding digitization software and specialized suppliers to improve the operators' experience. This initiative has yielded very positive results in Colombia and will now be applied in Panama and the Caribbean.
"Bringing the Colombian, Central American and Caribbean markets together under the NOVOMATIC Colombia umbrella will not only create synergies and expand the team of experts dedicated to our customers in Central America and the Caribbean, it will also enable the incorporation of software and tools that will facilitate access to our solutions, shorten our pre- and post-sales service times and improve the performance of our products. It will also allow the incorporation of software and tools that will facilitate access to our solutions, shorten our pre- and post-sales service times and improve the performance of our products. With this strategic step, we seek to achieve a high-impact differential for our customers in Central America and the Caribbean," explains Max Bauer, VP Latam & Caribbean.
Another highlight of this new approach is that customers in Panama and the Caribbean will have unlimited access to the www.novomaticclub.com application. This web app brings together video tutorials and training for online consultation and downloadable software and updates; which, being available 24/7, provides the possibility of managing NOVOMATIC products according to the resources, times, schedules and preferences of each gaming room and its team of professionals. It also has a dedicated section where customers can consult NOVOMATIC solutions and other sections with relevant information about the company and staff, among others. The Colombian subsidiary will also extend its market research and performance analysis to the new regions and will streamline the management of spare parts orders, optimizing response and delivery times through its solid infrastructure and existing processes.
"We are delighted with this new challenge," said Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia. "By merging the Central American subsidiary with NOVOMATIC Colombia we seek to strengthen our customer-focus strategy and for this, we have ready a committed work team and various digital tools that will optimize and streamline the work. Operators in this region will quickly see a significant improvement in quantitative and qualitative terms."
