Visitors to ICE Totally Gaming 2023 will live a completely new experience at the NOVOMATIC booth. Far from its traditional navy blue, NOVOMATIC has completely redesigned the exhibition space and will unveil a product portfolio full of leading solutions selected with a clear objective: to inspire, perform and entertain.
Expectations are rising in the run-up to this year's edition of Europe's leading gaming event to be held February 7-9 at ExCeL London, and with good reason. With a prominent position in the South Hall, the show's largest exhibitor will bring forward an inspiring display of cutting-edge gaming solutions for the industry's diverse segments and markets in a completely revamped booth that experts visiting ICE will instantly recognize: NOVOMATIC is back in black.
Products and systems for AWP and Land-based casinos, biometric technology applied to access solutions, products for secure cash management, sports betting and iGaming solutions: a hugely diversified portfolio that is unlikely to have a perfectly adequate response, or to be able to adapt any of its solutions to meet the demands of operators.
At center stage, the slogan "BLACK IS BACK" announces the international launch of a wide range of highly versatile cabinets: an exciting new series with three cabinets succeeds NOVOMATIC's popular "Black Edition". The three BLACK EDITION II models offer state-of-the-art design, perfectly tilted displays and a crisp gaming presentation framed by a Black Metro finish and a contrasting LED ambient lighting concept. The BLACK EDITION II 3.27 and BLACK EDITION II XL 3.32 multi-display cabinet versions are equipped with two 27″ and 32″ Full HD LCD displays respectively, as well as a topper of the same size, optional for the XL. The lower screens incorporate PCAP-touch for maximum player interaction and the neatly integrated toppers are slightly slanted in the characteristic Black Edition style. This series promises to be a highlight in every room, especially the XL version with the topper. BLACK EDITION II 1.49J perfectly complements this series with its elegant 49″ J-curved screen that provides a state-of-the-art presentation of NOVOMATIC's wide range of upright games. Differentiating features that enhance player comfort are the ergonomic footrest, padded hand rest, powerful sound system and overall game perception with its high-impact gameplay, graphics and audio.
Also new in cabinets is the new slant top MASTER SL™ cabinet in its 2.32 and 3.32 versions, as well as two cabinets for the ETG segment. DIAMOND X™ will showcase modern, cutting-edge progressive content with the exclusive XTENSION LINK™ Volume 1 in its vertical 1.55J version and the new GOLDEN LINK™ progressive mix in its multi-screen 2.32 version.
A central theme and highlight in terms of content will be the Candelas de los Muertos™ games with Señorita Suerte and Señor Muerte. Both will be presented with BLACK EDITION II 1.49J machine islands, a dedicated photobooth and their characters roaming the booth. These titles are also part of the new progressive mix linked NOVO LINE CASH CONNECTION™ Edition 4, which will debut at ICE with a superb selection of 20 titles with LOCK 'N' WIN. Other new mixes - also present at the show - will include MONEY PARTY™, ULTRA BOOST LINK™, NOVO LINE™ Interactive Edition X4 and Impera-Line HD™ Edition 9, as well as Series 2 of the best-selling IMPERA LINK™.
NOVOMATIC's ETGs will be represented by two new slant top terminals and some advancements waiting to be launched as 2023 progresses. A complete LOTUS ROULETTE™ Genius installation will also be on stage.
At the center of the booth, NBS will showcase the powerful features and functionalities of the NOVOVISION™ casino management system. This modular system offers a highly effective set of tools for efficient casino floor management with extensive automation possibilities, detailed analysis and sophisticated performance optimization, taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming and reporting obligations.
All dedicated areas of the booth will feature experts from the group's various subsidiaries and technology partners: NOVOMATIC Gaming UK, NOVOMATIC Netherlands and NOVOMATIC Gaming Spain with their display of market-specific AWP products; Ainsworth and Apex with their latest cabinets and games; Fazi with a full range of ETG solutions; NOVO Cash with German-made terminals, AdmiralBET systems, SSBT and the growing Greentube Digital Gaming and Entertainment Division with trend-setting iGaming content and solutions.
Thomas Schmalzer, Vice President Global Sales of NOVOMATIC AG comments: "ICE is the trade fair par excellence for NOVOMATIC and as such, it is an experience we look forward to year after year. This year in particular, we have an exceptionally extensive range of new products and a portfolio so complete that it makes the NOVOMATIC booth a one-stop store".
